Homework for Monday and Tuesday

For Tuesday please read W;t. On Monday we're going to be looking at ads and parodies in the computer room at ENAD 130. Since there is no specific homework for that, please take this weekend to work on your video projects.

Guide for Ad Parody Group Work

Selecting and investigating the theme of your ad parody video

Think about the following questions:

1. What issue would you like to target and what do you want to say about it? You must have a statement you want to make about the issue you select.

2. How is it—if at all—represented in advertising?

3. How could you exaggerate/turn around/play with those representations to make your point? If it’s not already represented in advertising, why don’t you think it has been dealt with? How do you think the advertising agencies would present it to the public if they were to do so?

As you discuss these answers, take notes. They will help you later when you’re writing your analysis.

Research

You will need to research the issue you are parodying. As usual you will use three sources or more (at least one from print and one from the internet) and you will tell me what they are and how they influenced your parody in your 2-4 page analysis of it.

Planning

Consider creating a storyboard for your video. Here are a couple useful websites to look at:

http://www.exposure.co.uk/eejit/storybd/

http://multimedia.journalism.berkeley.edu/tutorials/reporting/starttofinish/storyboarding/

http://www.storycenter.org/memvoice/pages/tutorial_3.html

You will also need to think about what you can and can’t do. What are your technical and physical limitations? I am not expecting these videos to look professional, but I do want the ideas expressed by both your parody and your analysis to show that you have done thorough research and thought deeply about the topic.

Work Distribution

Use everyone’s particular skills. If one of you is better at research and another has previous video-making experience, use those skills in your favor. Everyone needs to put in the same amount of work, but you don’t all need to do the same things. Have each person do what they do best. Have fun with this!

IMPORTANT: If someone is not doing their allotted work, the other group members must let me know as soon as possible and that person will be removed from the group and complete the assignment on their own. Do not let your group mates take advantage of you or the project will not be enjoyable or successful.